A Study of Consumers’ Attitudes of Different Nationality toward Culture Merchandise of National Palace Museum

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 96 === As changing of consumer style and developing of tourism, the function of museum was transformed from traditional research, exhibition, education, and collection to leisure, entertainments, communication and so on. Museum store is more and more important now. Cul...

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Bibliographic Details
Main Authors: Hsueh-Ying Wang, 王雪盈
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/tc3uq2