Taiwanese Bank Landing China''s Market:Entry Mode and Business Strategy
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 96 === Local banks in Taiwan have managed to enter China’s market in view of declining profits caused by malicious competition among the homogenous banks. However, political tensions exerted by cross straight governments have turned entry problem complicated. More th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08457369496369358114 |