The Effect of Ownership on Advertising Persuasion
碩士 === 明新科技大學 === 企業管理研究所 === 96 === The purpose of this research is to explore the effect of ownership on the advertising persuasion. In addition, need for cognition (NFC), is applied to examine the moderating effect between ownership and advertising persuasion. A one-way MANOVA is conducted in...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46372855586110879943 |