A Case Study of Integrated Marketing, The Cathay Century Insurance

碩士 === 明新科技大學 === 企業管理研究所 === 96 === On customization era, enterprises face customer's change with fast demand, the market competition is violent day by day, its importance that the marketing of the financial services industry and management tactics are the more apparent. Namely, the direction...

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Bibliographic Details
Main Authors: CHEN Shen-Hua, 陳勝華
Other Authors: WU Sen-Qi
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/74787698044987503308