產品知識、品牌態度與商店形象對消費者購買汽車安全座椅商品滿意度與品牌忠誠度之影響-以北區奇哥為例

碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 96 === Along with the time progress and internet technology development, the automobile has already become part of daily life. However, everybody also increasingly pays great attention to the automobile security, from automobile itself security to driver's se...

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Bibliographic Details
Main Authors: Wang,Hsun Tsen, 王薰岑
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/55270345053196602482