品牌權益和品牌形象對顧客滿意度和顧客忠誠度之影響─以台灣區海尼根啤酒為例
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 96 === Beer now is one of most popular drinks in the world. It also closely linked with people's life. Along with the world market opening, the beer market starts new competition situation. Brand plays an extremely important role in food market, especially i...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40635693812116201934 |