The Application of Integrated Marketing Communication in Media Marketing: A Case Study of China Times Weekly Magazine
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 96 === During the last decade the magazine market in Taiwan has been getting more and more competitive. When facing the incoming market, the publishers have to think out issues like how to fulfill readers’ requirements with their best arrangement, deepen and stabiliz...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24431584090495175027 |