零售商自有品牌廣告對消費者的產品態度、自有品牌態度、購買意願之影響-以量販店為例
碩士 === 國立政治大學 === 廣告研究所 === 96 === This research mainly treats with: 1. whether consumers with different price-consciousness generate different product attitude, private brand attitude and purchase intention. 2. what kind of advertising message consumers should receive to enhance their positive prod...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52033879390891846788 |