The Impact of Dark Side of Relationship Factors on Relationship Performance — The Social Exchange Theory Perspective
博士 === 國立中興大學 === 企業管理學系所 === 96 === The previous research of relationship marketing enthusiasm on the light side of relationship, but there are few research that discuss the dark side of factors that are negative impact on closed relationship. There are many factors that cause the dark side of rela...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63171098934471461064 |