The Relationships among Consumer Values, Price Perceptions and External Search Behavior – An Empirical Study of Foundation Consumers
碩士 === 國立中興大學 === 行銷學系所 === 96 === The goal of this study is to understand the consumer behavior in cosmetic field, thus, foundation, one of the most popular item of cosmetic was chosen as study taget. Due to the phenomenon of extensive price range of foundation product, price perceptions have becam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38557437417653936862 |