The Factors Affecting The Implementation of CRM in Taiwan’s Theme Parks
碩士 === 國立中興大學 === 電子商務研究所 === 96 === “Customers are the lifeblood of any business organization,” said Jain, Jain and Dhar (2007). Customer Relationship Management (CRM) is an important approach to manage customer information. There were lots of researches discussing CRM in customer satisfaction or c...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71618667078179166710 |