The Evaluation of Customers’ Post-Consumption Satisfaction-The Moderating Role of Product Knowledge
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === In the information search stage of the consumer purchasing decision process, the information accumulated in customers’ memory becomes the prior product knowledge. This study uses skin care and cosmetic products as context to investigate post-consumption experi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73746654889695155729 |