The impact of customer perceptions of sponsorhsip on brand image and purchase intention
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Sports sponsorship became a principle marketing campaign of companies to promote their public image. The effectiveness of sponsorship is depends on the perception of customers toward the sponsor. It is an important factor that can beneficially to the sponsorsh...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61633798996428537293 |