The effect of technology readiness and network externalities on user acceptance of online auctions
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Online auctions have shown an impressive growth in use and market value during the last ten years and show mass potential in the future. While online auctions are becoming an important marketplace for traders, it is crucial to improve our knowledge of customer...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/09016552039882609146 |