How the Nudity of Male and Female Models Influences Attitude toward Advertisement and Brand – Using Perfume Advertisements as Examples
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === In the dynamic environment, advertisers need to update new information and to create fresh and appealing advertisements for attracting consumers. There are many methods for advertisers to make use of. One of them is to utilize sex appeal in advertisements. Nud...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90083591951259925331 |