The Roles of Perceived Switching Costs and Trust in Online Shopping
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Prior research has confirmed that switching costs play an important role in customer relationship management (CRM). But, in the internet environment, customers spend less time and effort to search or shop online than with bricks-and-mortar stores. Will custome...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86901683537235747850 |