The Examination of the Impacts of Targeted Promotions and the Moderating Effects from the Perspective of Perceived Unfairness
博士 === 國立成功大學 === 國際企業研究所碩博士班 === 96 === Previous research about targeted promotion focuses on its competitive implications and the way to develop optimal programs from the viewpoint of frims. Less research discusses customers’ psychological states toward targeted promotions. In ddition, many studie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33040829407972261467 |