The Influences of Class Consciousness, Brand Image and Subjective Norm on Buying Intention for Luxury Goods
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 96 === Luxury goods keep on hot sale in Taiwan in the recent years. In the past, luxury goods only belongs to the elite of society and people at the top of the pyramid; however, coming with the stimulation to luxury goods from mass media, luxury comsumption seems ha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38844788183930126246 |