An Application of the Theory of Planned Behavior in Exploring Customer – Oriented Behavior of Service Employees-Take Kaohsiung Hanshin Department Store as an Example
碩士 === 國立成功大學 === 經營管理碩士學位學程 === 96 === The purpose of this study is to investigate the customer oriented behavior of first-line salespeople in department stores. It starts from probing the index of service quality based on the retailing industry’s perspective, and develops a research framework that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17583457653893573359 |