An Application of the Theory of Planned Behavior in Exploring Customer – Oriented Behavior of Service Employees-Take Kaohsiung Hanshin Department Store as an Example

An Application of the Theory of Planned Behavior in Exploring Customer – Oriented Behavior of Service Employees-Take Kaohsiung Hanshin Department Store as an Example

碩士 === 國立成功大學 === 經營管理碩士學位學程 === 96 === The purpose of this study is to investigate the customer oriented behavior of first-line salespeople in department stores. It starts from probing the index of service quality based on the retailing industry’s perspective, and develops a research framework that...

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Bibliographic Details
Main Authors:	Hsin-Ying Chiang, 蔣欣穎
Other Authors:	Ming-Tien Tsai
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/17583457653893573359

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