Exploring Factors Influencing Behavioral Intention to Use Mobile TV Services
碩士 === 國立成功大學 === 電信管理研究所 === 96 === Korea and Japan were the first to launch mobile TV services which have gained a lot of operator and consumer attention. There are 44.5 million the third generation (3G) service subscribers worldwide who watch mobile TV on their phones (eMarketer, 2007). Mobile TV...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34417071464120633151 |