An Empirical Study of the Impact of Social Networks, Brand Image, and Normative Evaluation on the Purchase Intention - Sales Promotion as a Moderating Variable
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === Sales promotion has already become the mainstream in Taiwan Magazine Industry. These researches aims at the impact of social networks, brand image, and normative evaluation on the purchase intention - sales promotion as a moderating variable, and takes the boo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48322921271670712120 |