The Study of the Relationships among Social Network, Customer Relationship, Brand Equity, and Market Performance - A Case of Taiwan Mechanical Device Merchandising Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === These studies focus on how the cause exogenous independent variables including social network, customer relationship and brand equity influence market performance. This study also design a questionnaire using these structural faces, sending out a total of 400...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52927556555688851849 |