A Study on Impact Factors of Brand Loyalty - In the Case of Taiwan Brand Disposable Contact Lens

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === For contact lens, a medical device, there are regulations of different areas should be complied with. The manufacturing of contact lens concerns with wild ranges of fields and the entry barrier is high. These lead it become an oligopoly market and is dominated...

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Bibliographic Details
Main Authors: Hua-Ling Chou, 周華玲
Other Authors: Fong-Kang Chu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/89412133044777472458