An Empirical Study of the Application of DBM in Bookclub

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === Database Marketing is the marketing foundation method of an enterprise or organization that is based on information technology. The enterprise or organization can collect the data of any potential customers in order to formulate various kinds of databases, suc...

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Bibliographic Details
Main Authors: Wen-Chih Chen, 陳文智
Other Authors: Fong-Kang Chu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/66015529441287258914