The Influences of Matching Product Attributes and Country Image on Product Evaluation-Examplified by Online Game
碩士 === 國立暨南國際大學 === 國際企業學系 === 96 === The country origin image’s influence on the product purchase choice has been always the very important subject. When the consumers have different consumption value, the consumers have differences to process the order and the way of product information. Therefore...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98575930807967185614 |