Relationship between Multi-Brand Strategy and Cannibalization Effect -A Case of Diageo
碩士 === 國立暨南國際大學 === 國際企業學系 === 97 === This study explored the cannibalization effect of the Diageo Company adopting multi-brand strategy from consumer perspective. The research sample included general consumer in north, middle and southern of Taiwan respectively. We sent out 400 questionnaires in to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55463769036214098459 |