Strategic Alliances in Taiwan's Television Industry: The Resources-based perspective
碩士 === 國立交通大學 === 傳播研究所 === 96 === The purpose of the study was to examine the issue of strategic alliances in Taiwan’s television industry. This study adopted the resource-based perspective as the theoretical framework to investigate this issue. Two research methods, intensive interviews and second...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09046167667436905888 |