A Study on Market Segmentation of Portable Multimedia Player for Consumers in Taipei City

碩士 === 國立交通大學 === 經營管理研究所 === 96 === The digital technology has developed rapidly and prosperously, so there are many products of audio and video in the market and MP3 music player becomes the popular commodity. Since Apple Computer Company promoted fifth generation of iPod in October, 2005, the mus...

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Bibliographic Details
Main Authors: Chung Ya-Chu, 鍾雅筑
Other Authors: Chen Quang-Hua
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/60130279944021842335