Sales Forecasting and Customer Value Analysis in Infertility Self-Pay Market - A Case Study of A Pharmaceutical Company
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 96 === With the development of technology, market competitions become increasingly intense. Enterprises begin to know the importance of Customer Relationship Management (CRM). Due to the richness of customer information, database marketing analysis of CRM plays...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48977825586982986675 |