Country of Origin Effects and Consumer Knowledge: A Study of Country of Origin Effects and Consumer Knowledge Amoung Taiwanese Beer Consumers
碩士 === 國立交通大學 === 管理科學系所 === 96 === Country of origin and consumer knowledge has an impact on consumers purchase intentions. This study was conducted to investigate how the various dimensions of consumer knowledge relate to country of origin effects and how this impacts a consumers’ use of country o...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/02024317521839455444 |