The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention

碩士 === 國立交通大學 === 管理科學系所 === 96 === The industry of cosmetics becomes booming due to the following reasons: the rising of economics and living standard, the higher purchasing ability of more and more career girls, the variety of cosmetic product because of the brand-new technology, and several kinds...

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Bibliographic Details
Main Author: 李思嫻
Other Authors: 陳光華
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/72766514797015483685