Life cycle and Survival analysis of Mobile Ring Back Tones - The case of Chunghwa Telecom
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 96 === This paper uses the product life cycle and survival analysis of the Cox regression model and Kaplan-Meier method to analyze the Ring Back Tone of cell phone. The results show that, Building an product life cycle table of Ring Back Tone to measure popular...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/78020676085712841765 |