The Effects of Self-Construal and Reference Group on Purchase Decision and Regret
碩士 === 國立交通大學 === 管理科學系所 === 96 === The purposes of this study were to investigate how self-construal and reference group information affect purchase decisions. One hundred and sixty-eight participants were randomly assigned to the 2 (independent or interdependent self-construal) × 2 (hot or cold re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56278408764788150381 |