The research of consumer interactive marketing strategy---through the packaging design of "Ice Fire"
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 96 === Interactive marketing (IM) defined as the management of the buyer-seller interactions has drawn great attention and been conducted by leading marketing practitioners. The competitive advantage of interactive marketing such as the linkages between satisfact...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19320849112609974211 |