Probe into Product Competition Strategy of Non-brand Enterprises - Case of F Company's DSC Product Development

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 96 === Most of the non-brand enterprises follow brand customers’ product planning and focus less on their own development strategies. Such operations result in profit minimization and consequently make the enterprises lose competitiveness. This study is to invest...

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Bibliographic Details
Main Authors: Lin-Yun Wu, 吳麟雲
Other Authors: Duen-Ren Liu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/44712631579221146829