A Study on the Purchasing Behavior of the Female Consumers and Market Segmentation of the Body Slim Lotion- A Case Study for the Female Consumers in Taipei
碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 96 === The study adopts E-K-B consumer behavior model as the conceptual framework. The life style variables and demographic variables are input variables. The AIO life style variables are taken as categorization basis. Consumption reality variables describe the...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/25014537247276741136 |