The Impacts of the Sport Event Identification on Sponsorship Benefits:The Moderating Effects of Sponsor-Event Fit
碩士 === 國立中央大學 === 企業管理研究所 === 96 === The progressive development of domestic sport industries in the recent years, companies for investment in sports sponsorship seems to have become more buoyant trend. Because several sporting events are subject to wide public attention and input, resulting in majo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y4s767 |