The moderating Effect of Consumption Emotions on Consumer Satisfaction and Word-of-Mouth Communications
碩士 === 國立中央大學 === 企業管理研究所 === 96 === More and more attention to modern consumer entertainment and leisure life, and the past to the present, the movies have always been very important in the entertainment one of the options, so this study is Mehrabian and Russell (1974) proposed the emotional dimens...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45065170358039576444 |