The influence of invlvement and team identification to fans'' perceived value and purchase intention of professional sport teams'' licensed merchandise:A field study of NBA fans in Taiwan.
碩士 === 國立中央大學 === 企業管理研究所 === 96 === The globalization of professional sport brings huge amounts of business and economical influences. The professional sport here means “engaging in making profit for purpose, holding sport games attracting people to create commercial exchange that includes sales of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10047514848116922439 |