The cognition of female customers to exclusive shopping website for cosmetics affects the desire of purchasing cosmetics on the Internet

碩士 === 國立中央大學 === 企業管理研究所 === 96 === As Taiwan become more and more like a developed country, the demand for better outlook appearance has increased tremendously, which is depicted in the rising demand for cosmetics. Through constant propaganda in mass media, the sales for cosmetic products have alw...

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Bibliographic Details
Main Authors: Chun-seng Chen, 陳昀昇
Other Authors: Dong-shang Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/07797279547553544033