| Summary: | 碩士 === 國立中央大學 === 企業管理研究所 === 96 === The purpose of this research study on brand image, product characteristics, customer satisfaction, perceived quality, and the relationship between customer loyalty.
In this study, Enterprise Management of the Central University students to study objects, the study a total of 250 questionnaires were issued, 223 questionnaires were recovered, a total of 215 valid questionnaires.
The empirical results show that mobile phone features, the brand image of a significant impact on perceived quality, brand image and customer loyalty to customer satisfaction were significantly affected, the paper''s assumption that the empirical research, the results show that the products of mobile phones, brand image are Impact of customer perceived quality, satisfaction and loyalty.
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