Phone features and brand image to consumers to buy the perceived quality and satisfaction and loyalty research

碩士 === 國立中央大學 === 企業管理研究所 === 96 === The purpose of this research study on brand image, product characteristics, customer satisfaction, perceived quality, and the relationship between customer loyalty. In this study, Enterprise Management of the Central University students to study objects, the stud...

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Bibliographic Details
Main Authors: Shih-chun Lu, 盧詩淳
Other Authors: Keng-Hsin Lo
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/30843412538437413388

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