How the Advertising Form Effectiveness Varies by Consumer Gender and Endorser Type in Service Ads
碩士 === 國立中央大學 === 資訊管理研究所 === 96 === In marketing, advertising always plays a very important role. How to effectively convey the product’s or service’s message in the ad to the consumers is really a challenge. Recently, more and more service ads use the narrative, that is, to convey the service’s me...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04026469303194910396 |