Female Consumers’ Buying Behavior of Cosmetic Products-A Case of Shanghai Female Consumers
碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 96 === With the increasing of Chinese''s consumption power, the development of cosmetics trade has also entered the new era, demonstrates the splendid growth momentum. However women between 18-40 years old are a group with the fastest-rising income, as m...
Main Authors: | Yi-Hui Liu, 劉怡惠 |
---|---|
Other Authors: | Shau-Mei Li |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/34620906550574893296 |
Similar Items
-
Female Consumers’ Buying Behavior of Cosmetic Products-A Case of Tainan Female Consumers
by: Shin-Fong Lin, et al.
Published: (2006) -
A study on female consumer's motivation and decision making behavior in buying cosmetics
by: Yeh Yang-Ting, et al.
Published: (2008) -
Impact of Brand Loyalty on Cosmetics Buying Behavior – A Study of Mongolian Female Consumers
by: Bayarmaa Bayarmagnai, et al.
Published: (2015) -
Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area
by: Wan-Chen Yu, et al.
Published: (2010) -
In Store Promotion Mix Influences Consumer Buying Decision – A Case Study Of Cosmetic Products For Female
by: Lee, Chiungwei, et al.
Published: (2012)