A Study on the Integrated Marketing Communication of the Railway Cultural Industry:Taking the Sanyi Old Mountain Line Railway as an Example
碩士 === 國立中央大學 === 客家政治經濟與政策研究所在職碩士專班 === 96 === The Sanyi Old Mountain Line Railway is situated in an area with a high concentration of Hakka peoples. The development of the railway is therefore closely linked with the life of the local Hakka peoples. The historical and cultural connotations of the...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/bjyk74 |