A Study on the Integrated Marketing Communication of the Railway Cultural Industry：Taking the Sanyi Old Mountain Line Railway as an Example
碩士 === 國立中央大學 === 客家政治經濟與政策研究所在職碩士專班 === 96 === The Sanyi Old Mountain Line Railway is situated in an area with a high concentration of Hakka peoples. The development of the railway is therefore closely linked with the life of the local Hakka peoples. The historical and cultural connotations of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bjyk74 |