The vividness and appeal styles of Internet advertising and their effects

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 96 === With the network population quickly grows, Internet has already transformed into a new media communication channel. More and more advertiser also make use of a network advertisement to promote products and provide services. Gradually, Internet advertising has...

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Bibliographic Details
Main Authors: Chung-Yung Lin, 林崇永
Other Authors: Ying-Wei Shih
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/27054606597715053700