Using technology acceptance model to explore consumer’s attitude toward using and behavioral intention of hybrid electric vehicle under the trend of green environment
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 96 === Due to the increase of petroleum price and concerns of sustainable environment, more research efforts are focused on green marketing and green issues. Companies are paying more attention on green management because of government regulations and customers’ re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16954537221490410978 |