A study on tourist's market segmentation and marketing mix strategies of Dasyueshan National Forest Recreation Area

碩士 === 國立嘉義大學 === 森林暨自然資源學系研究所 === 96 === Peoples' income and leisure time has recent growth in recent years, the demand for traveling increase gradually and the management of tourism became a more important topic than before. In the field of tourism management, getting tourist’s demand and exp...

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Bibliographic Details
Main Authors: Bei-Cheng Chang, 張倍誠
Other Authors: Yui-Dung Lin
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/662znz