An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants
碩士 === 國立嘉義大學 === 企業管理學系 === 96 === The main purpose of this study is to examine the current relationships among service orientation, service quality, and service value in the fast food chain stores in Taiwan. The baby birth rate has largely reduced and the population structure is gradually stepping...
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ndltd-TW-096NCYU54570172015-11-27T04:04:35Z http://ndltd.ncl.edu.tw/handle/66869629284813412600 An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants 台灣連鎖速食業服務導向、服務品質與服務價值之關係實證研究 Chih-Han Chin 金至涵 碩士 國立嘉義大學 企業管理學系 96 The main purpose of this study is to examine the current relationships among service orientation, service quality, and service value in the fast food chain stores in Taiwan. The baby birth rate has largely reduced and the population structure is gradually stepping to the older age in recent years. Take children and the younger for primary consume market, fast food chain stores fall into a difficult position. Therefore, fast food chain stores should develop different marketing strategies and take action to enlarge the sales profits. Previous studies pointed out that service orientation has a positive relationship on service quality. However, there has been relatively little research on the topic “service orientation” in the restaurant industry thus far. Only a few isolated recent efforts have continued to address the relationships among service orientation, job satisfaction, and organization commitment. Up to this point, whereas, there were few empirical studies of fast food chain stores operation in Taiwan. As a result, in this paper I presented a conceptual framework for linking service orientation, service quality, and service value. It’s hoped that this study will provide important information that to enhance service orientation can improve service quality, further increase consumers’ service value. This study revealed which part of service orientation can accelerate service quality and service value. Empirical results contributed the fast food chain stores to decide their strategies and improve performance. Wei Tung 董維 學位論文 ; thesis 133 zh-TW |
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碩士 === 國立嘉義大學 === 企業管理學系 === 96 === The main purpose of this study is to examine the current relationships among service orientation, service quality, and service value in the fast food chain stores in Taiwan. The baby birth rate has largely reduced and the population structure is gradually stepping to the older age in recent years. Take children and the younger for primary consume market, fast food chain stores fall into a difficult position. Therefore, fast food chain stores should develop different marketing strategies and take action to enlarge the sales profits. Previous studies pointed out that service orientation has a positive relationship on service quality. However, there has been relatively little research on the topic “service orientation” in the restaurant industry thus far. Only a few isolated recent efforts have continued to address the relationships among service orientation, job satisfaction, and organization commitment. Up to this point, whereas, there were few empirical studies of fast food chain stores operation in Taiwan. As a result, in this paper I presented a conceptual framework for linking service orientation, service quality, and service value. It’s hoped that this study will provide important information that to enhance service orientation can improve service quality, further increase consumers’ service value. This study revealed which part of service orientation can accelerate service quality and service value. Empirical results contributed the fast food chain stores to decide their strategies and improve performance.
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author2 |
Wei Tung |
author_facet |
Wei Tung Chih-Han Chin 金至涵 |
author |
Chih-Han Chin 金至涵 |
spellingShingle |
Chih-Han Chin 金至涵 An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants |
author_sort |
Chih-Han Chin |
title |
An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants |
title_short |
An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants |
title_full |
An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants |
title_fullStr |
An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants |
title_full_unstemmed |
An empirical study of relationships among service orientation, service quality and service value in Taiwan's fast food chain restaurants |
title_sort |
empirical study of relationships among service orientation, service quality and service value in taiwan's fast food chain restaurants |
url |
http://ndltd.ncl.edu.tw/handle/66869629284813412600 |
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